New Most Interesting Man Campaign Bumps Dos to Best Trends in Two Years

Dear Client:Heineken spokespeople tell us the new Most Interesting Man promos are working.Three months into the official launch of the new MIM campaign, "it's clear to see Dos Equis has seen a solid bump since the official roll out," Bjorn Trowery told BBD.Last month, Dos Equis Lager experienced its best month of sales in two years."Our teams efforts to push new packaging, commitment to perfect display executions in the market, and our growth in priority channels is working in concert