New Mike’s CMO on Why They Can’t Lose

Dear Client:  “I'm now five months into the job at Mark Anthony. So I'm starting to get my legs underneath me, really have hit the ground running with this absolute rocket ship of a company. It's been a pleasure to join in. My number one role, I keep joking, is to not screw it up.” That's Mike's new CMO, John Shea, at our Beer Industry Summit in January, outlining why he thinks the hard seltzer segment is still in early