Beer Business Daily – beer industry news and numbers

New Direction for High LIfe

As reported last week in the New York Times, the advertising for Miller High Life will take a new direction this week as new "girl in the moon" ads break on the show "Survivor" on Thursday on CBS. The ads retire the High Life Man and feature a series of still shots of historical and sports moments, with a haunting music and a voice-over of the girl in the moon. "I was there for the day she said yes, and

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