New Bud Light Marketing Leans on Friends Theme

Dear Client:When your editor can't don his baseball cap and lurk in the back of an A-B meeting, he does the next best thing: bug his attending readers.A-B has been conducting some regional meetings for wholesalers this week, involving brand plans, new marketing and more. We squeezed a few highlights out of attendees.It remains to be seen whether A-B wholesalers got what they probably wanted to see most -- better marketing for Bud Light. As we've reported, the "Bud Light