New Belgium’s Big Pivots

Dear Client:  We got New Belgium chief Shaun Belongie on BeerNet Radio last week to talk about big plans for 2025.  Some major themes are already known -- like how they'll take on the brewing, sales and marketing of Kirin Ichiban next year from Anheuser-Busch -- and continue to cycle ever tougher Voodoo Ranger comps.  But they’ve also got some tactical innovation planned, and are clear-eyed about future challenges. They are gracefully pivoting on the fly -- both in their