New Belgium Splits Between Red and Blue Networks as it Rolls Out More Markets

That news comes on the heals of New Belgium opening with the MillerCoors network in North Carolina, the A-B network in Tennessee, and the A-B network in parts of Wisconsin. All states were hard fought by both networks in each market, we hear, and the choices were tough, and a lot of it has to do with aligning footprints. But it appears that the A-B network now has at least equal footing in getting new brands. All bets are off.