New Belgium Sales Chief Talks About Beer, Naturally

Dear Client: I've always liked Joe Menetre. Known him for going on ten years. He's the VP of sales for New Belgium, and he's been the guy that has stuck through fantastic, good, and okay. But still pretty good. So BBD sat down with New Belgium with Joe, and he said what is on every brewers' mind, from ABI to Golden Road: Volume is vanity, profits are sanity, more or less. Amen, brother. Nor will New Belgium pass up the