Beer Business Daily – beer industry news and numbers

New BEES Feature Raises Wholesalers’ Eyebrows

Dear Client: A-B distributors and their salespeople found an early holiday present when they booted up their handhelds yesterday:  A-B's BEES system had populated their handhelds with orders to be delivered to certain chains.  This development is part of a new BEES initiative by A-B called Sales Forecasted Ordering that they have apparently been rapidly testing since early November. A-B is expanding the program this week with select brand-packs in select chains in about 30 states, which caught some wholesalers

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