Nerves of Steel

Among all the chatter about pricing in the tanks, about premium beer failing, about imports growing, and about craft beer flying, there is one category in the beer business which has been completely ignored. It's not fancy, it's not glamorous, and it's not sexy. It's malt liquor, and it is quietly making a comeback with the rogue beer marketers at McKenzie River Corporation of San Francisco.They were the creators of St. Ides Malt Liquor, which was a wild success in