Near Premiums Losing Share

The near-premium segment sure got squeezed in c-stores for the year, while the high end and the low end grew at higher percentages. On the high end, imports grew 21% and craft beers grew 29%. On the low end, budge beers grew a healthy 6.2% on a large base, gaining half a share point, according to Nielsen scans. Premium beers grew 1.3% on a large base, driven by domestic low calorie, which more than offset declines in full calorie.But the