NBWA Highlights “Controversy” Surrounding Blue Cloud

Dear Client: Big Soda’s cannonball into the beer industry (Pepsi with Blue Cloud, and Coke with product partnerships) was among the big headliners at the opening session of NBWA’s 85th convention in Chicago this week. So was employee retention and recruitment, as “a workplace revolution is unfolding in real time,” said NBWA chief Craig Purser.  And so the theme of this latest gathering was adaptability, and new normals. “At this meeting we aren’t going to spend too much time going