NBWA Convention Whispers

At the NBWA Convention in Orlando this week, it's been pretty calm compared to years' past. But Anheuser-Busch, Inc. president August Busch IV and exec vp Dave Peacock addressed distributors in a private session at the NBWA Convention in Orlando. While BBD wasn't allowed admittance, we heard from those who were there that August was frank about the amount of money they would make from the new J-V between Barton and Modelo (from about $160 to $350 mil we hear).