Natty Up!

Anheuser-Busch is said to be readying several new products for test marketing in various markets around the country, with as many as 30 products in the pipeline and 100 products in development, according to various sources. The products are mostly higher in alcohol and are flavored, and highlight A-B's departure as a pure "beer marketer" into more of a "beverage alcohol" marketer. All are targeted to contemporary adult consumers, the consumer segment which as been the most likely to abandon