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NAB Promises New Strategies

Dear Client:On the ground in Tampa for NAB's second sales meeting since the FIFCO purchase. It's also the first meeting since new chief and Brown Forman vet Kris Sirchio has taken the reins. The theme here is a new NAB. The promise from Kris: To move from a private equity model to "new strategic leader" in the industry. But "that takes time." Their brands are in the right spaces but "haven't all been growing." Kris kept things real. "I am

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