Much Ado About Big Beer Marketing

Dear Client:Stella Artois's holiday push, entitled "Give Beautifully," will take to Instagram, the photo/video sharing platform, in hopes of catering to millennial beer drinkers. Stella is the first brewer to purchase ads on the social media program, according to a report from Adweek. "Given the commitment to artistry and sophistication that defines the Stella Artois brand, we thought featuring imagery supporting the brand's holiday campaign, 'Give Beautifully,' would be the perfect fit," wrote Lucas Herscovici, AB's vice president of consumer