Motley Crew of MC Brands Gaining Share in Food

Dear Client: Molson Coors is feasting on dollar share in the food channel. The company gobbled up a whole 1.5 points worth of share in the channel during the latest four weeks of IRI scans to July 10, raising its leading YTD gain in food to +0.76 points. Much of the massive haul during the latest four weeks is owed to the company’s new Simply Spiked Lemonade VP, which snatched a whopping 0.61 points of share over the frame (making