So Anheuser-Busch is dipping its big red toe into the growing on-premise liquor business with their new dual product test under a subsidiary (Long Tail Libations), Jekyll & Hyde, rolling out slowly in four test markets. Here we present to you our early and initial thoughts over the weekend after speaking with several industry folks and other smart people.Number one, don't get too caught up in the Jekyll & Hyde thing, as we believe this is just a very small
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