More Product Testing from Brewers A’Coming

And that means more product testing, more in-and-out packages, and more SKUs for distributors to handle, at least in the short term. To wit: A-B is planning to quietly test Budweiser Select, a low-carb line extension, in markets where there typically aren't many trendy dieters, the Midwest. As they say: if it plays in Des Moines, it will play anywhere. Look for a broader rollout if it indeed has legs.We believe brewers will be conducting more such small quiet tests,