More Pouch, W&S Ads This Year
Honoring Merchandisers

Dear Client: Independence Day retail pricing is in line with much of last year, with a few additions. Again, very cheap beer appears at SoCal Ralphs with premium light and Tecate 30 packs going for $15.88 (must buy two, but one offer per household). That's pretty cheap at four cents an ounce for premium and imported beer. But two additional observations on grocery ads this year: Platinum is seen in many ads for $10.99 for 12 pack bottles, and malt