More on MillerCoors Agreement

More on Agreement ChangeAfter MillerCoors announced its substantial compromise amendment to distributors on its agreement yesterday, we spoke with MillerCoors president Tom Long about how they made that decision. Tom said that MC management was sincerely taken off guard a little by the degree of heat on the agreement. "When we got to the NBWA meeting and heard that they had four issues that were at a fever pitch, we were surprised by that. We felt the depth of it.