More on Mega-Brand Performance

Dear Client: You may recall that two weeks ago, BBD discussed the alarming softness in the Big Three premium lager brands: Bud Light, Budweiser, Miller Lite, with Coors Light continuing to grow. What was surprising was that big light beer brands, which had been growing, are experiencing some softness. We decided we wanted to dig a little deeper into this, again with the help of industry consultant Bump Williams, using data from IRI. But before we get into the data,