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More on Heineken/Femsa Deal

Dear Client:As you know by now, Heineken has struck an "all share deal" at Femsa's request to acquire 100% of Femsa's Mexican beer operations, including the US and other export businesses and the remaining 83% of Femsa's Brazilian beer business that Heineken doesn't currently own. This marks a huge step for Heineken not only in the US but in higher growth Latin America where its presence is not as historically strong. Most of its profits come from mature European markets

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