Pat Stokes told the St. Louis Post-Dispatch yesterday that A-B is test marketing two products, Anheuser World Select and Bare Knuckle. Anheuser World Select is a European-style lager competing with the likes of Heineken, and Bare Knuckle is a stout competing with Guinness. These are the latest attempts by A-B to provide more high end products in its portfolio. ABIII said A-B won't get into the bottled water industry, mainly because the three tier system prevents it from being profitable
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE