More Clarity on Wal-Mart’s “Wine-Place-Show” Strategy

On the heels of yesterday's piece warning of the big chains' plans to cut SKUs in certain categories, one alert reader explained to us the insides of Wal-Mart's new "Win-Place-Show" shelf set strategy. Wal-Mart categorizes product categories based on whether they over-index, under-index, or have equal average market share with competitors. Show -- is a category where they over-index versus ACV (all commodity volume). The example given was fishing rods. When you entered a Wal-Mart, there were two rows of