More Beer SKUs Now Than a Year Ago

Dear Client:Industry consultant Bump Williams weighed in on a MillerCoors blog post we covered last week, which cited Consumer Edge research that SKU proliferation may actually be reversing.Not so, said Bump.Recall that the report cited full-year 2016 numbers vs. YTD trends to assert that beer SKUs may be beginning to decline. At the end of 2016, beer SKUs numbered 13,238. By the end of this August, they were at 12,786, representing a 3.4% decline.But Bump Williams says those numbers are