Monster’s FMB Play: 6% ABV “The Beast Unleashed”

Dear Client: Well, the days of wondering if or when Monster would flex its brand equity in the bev alc space are over.  In the company's Q2 earnings report Thursday, Monster co-CEO Rodney Sacks revealed an imminent new bev alc product to hit in late Q4.  It's called The Beast Unleashed. And it's Monster's first hard FMB.  "The Beast Unleashed" will be 6% ABV, and initially available in four flavors.  Initial packages include 16 oz. single serve cans (hello c-stores)