Monster Brewing Has Sophomore Year Blues

Dear Client:  "Monster Brewing had a challenging second quarter," said Monster co-ceo Rodney Sacks with understatement on their Q2 earnings call last night, as the company laps the rollout of Beast Unleashed, which is experiencing its sophomore year blues (a la Hard MTN Dew). While their craft beer (CANarchy) business is also seeing rough trends, "the decrease in net sales was primarily due to decreased sales by volume of flavored malt beverages." Net sales for Monster's bev-alc business were down