Monster Aiming for “Presence on the Shelf” with Beast Line in 2024

Dear Client:  Monster executives are betting on their Beast beverage alcohol line getting expanded presence on shelf this year, as they gear up for their second alcoholic offering – Nasty Beast hard tea – to hit shelves in Q1.  (Indeed, c-store retailers polled late last year by Goldman Sachs analyst Bonnie Herzog indicated Monster’s bev alc brands were awarded a 0.7% jump in shelf space for spring resets [see BBD 12-21-2023].)  “We think that the two of them together are