Molson Coors Taps L.A. Libations as Emerging Brand Partner

Dear Client:  Molson Coors has found an emerging brand partner. This morning, the brewer announced a multiyear partnership with L.A. Libations, “a next generation beverage creator and incubator specializing in emerging brands.”  The deal gives Molson Coors “a significant non-controlling equity investment” in the company, “as well as category-exclusive access to the company’s services,” per announcement. Additionally, Molson Coors will gain two seats on the L.A. Libations board. This isn’t the first run in between Molson Coors and L.A. Libations,