Molson Coors Takes Majority Stake in ZOA

Dear Client:  Molson Coors is announcing this morning that it is taking a majority ownership stake in ZOA, the energy drink brand co-founded by The Rock, Dany Garcia, Dave Rienzi and John Shulman.  Recall that Molson Coors struck its initial ZOA partnership from the brand’s outset in 2021, through an exclusive distribution agreement. Molson Coors pegs ZOA’s current repeat purchase rates at 50% and says that 30% of ZOA buyers are new to this space. It is a top 10