Beer Business Daily – beer industry news and numbers

Molson Coors Strikes Strategic Partnership with Premier Mixer Brand, Fever-Tree 

Dear Client: News is breaking this morning that Molson Coors has struck a new strategic partnership with Fevertree Drinks, maker of Fever-Tree, the world’s leading supplier of premium carbonated drinks and mixers (think tonic). The brewer has agreed to acquire an 8.5% stake in Fevertree Drinks plc, which would make Molson Coors Fever-Tree’s second largest shareholder. The U.S. is Fever-Tree's largest global market by revenue. It has become the top tonic and ginger beer mixer brand nationwide, per Nielsen.  Molson

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