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Molson Coors Licenses Sol from Heineken for 10-Year Period

Dear Client: Now we know MillerCoors' Mexican import play. It's Sol. Today the companies announce that Heineken will license Sol's imports rights to Molson Coors' U.S. division, MillerCoors, for a 10-year fixed term. Terms were not disclosed beyond that. When the agreement expires, Heineken will have the opportunity to reacquire the import rights and responsibilities for Sol. The licensing agreement offers both brewers an opportunity to focus on key areas of growth within each of their portfolios, they said. Under

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