Molson Coors Kills Coors Seltzer in U.S.,”Effective Immediately”

Dear Client: Well, we can’t say we didn’t see this one coming. Just last Friday we reported how an Albertsons in Las Vegas was blowing through soon-to-expire Coors Seltzer Variety 12 Packs ahead of the holiday weekend, slinging the packs for $6.99 a pop - a strong indication that the brand was struggling.  Now, less than a week later, Molson Coors has made the official call to put this brand down, less than a year in market. It debuted last