Molson Coors Goes Harder (and Smaller) with New Redd’s and Simply Spiked Plays

Dear Client:  Last month, Molson Coors unveiled some new, high-ABV offerings to its wholesaler partners in Phoenix. They’ll debut at NACS this week, and we can share them with you now. The plays build on the c-store innovation pipeline the company debuted last year, like 8% ABV Simply Bold, which the company says claim the top two 24. oz. “higher ABV” innovations spots in c-store (in Cherry Limeade and Signature Lemonade).  But as you’ll see, MC’s idea of new and