Molson Coors Doubling Down on Redd’s

Dear Client:  Molson Coors has taken notice of Busch Light Apple’s success.  If you count A-B’s recurrent limited time offer – first introduced in 2020 as Busch Light’s first flavored extension [see BBD July 15 2020] -- as an innovation, it would be the year’s top new brew, having sold 1.7 million cases YTD. That’s “2.5x the size” of the next biggest non-A-B innovation, as the company (and we) reported last week.  But as BBD readers know, Busch Light Apple