Molson Coors Debuts Its Tailor-Made Offering for Gen Z

Dear Client: Molson Coors isn’t casting a wide net with its latest innovation. They’re targeting what some might consider the slipperiest school of fish in the pond… Gen Z. Indeed, unbeknownst to this new age of drinkers, the supplier has been studying their likes and dislikes, and developing a line to lure them in. Enter the hook: Happy Thursday, a fruit-forward, bubble-free line of “spiked refreshers,” packaged in sleek “Instagrammable” cans, that are set to pop up where this generation