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Molson Coors Dead Set on Closing the Distribution Gap on Banquet

Dear Client: We’ve heard a lot of what Molson Coors chief Gavin Hattersley said at the Morgan Stanley event this week, from the progress they’ve made shifting their portfolio toward the above premium (from 23% to about 27%), to the share gains they’ve kept from last year for core premium lights (“the latest data would suggest it’s around 80%” retained on average, sometimes worse, sometimes better, said Gavin). More importantly, he pointed out, the shelf space gains have “stuck,” and

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