Molson Coors Cooks Up Category Campaign For the Holidays

Dear Client:  Molson Coors isn’t overthinking the menu this holiday season, and it’s inviting consumers to do the same with its new, self-explanatory campaign: Just Bring the Beer. The campaign, which features Coors Light, Miller Lite, Coors Banquet, Blue Moon Belgian White, and Peroni, aims to promote not only Molson Coors’ portfolio but “beer in totality,” Molson Coors CMO Sofia Colucci told BBD in a phone call yesterday. It’s “rooted in a very simple, timely insight,” said Sofia. “Instead of