Molson Coors: Consolidate Houses

Industry observers were wondering if Molson Coors would want to consolidate Molson into Coors houses. It's a moot point in many markets where Miller and Coors combined. But in some markets, Molson is still in Miller only houses, and letters are starting to arrive encouraging distribs to sell their Molson brands to the Coors distributor, BBD has learned. Coors believes having a consolidated distributor network is a "necessary long term" objective. No doubt this is one part of their integrated