Molson Coors Builds on Relationship with Coke, Set to Spike Simply

Dear Client: Molson Coors promised earlier this month that it had plans to expand its relationship with Coca-Cola after its successful launch of Topo Chico Hard Seltzer and “bring another non-alcohol brand offering into the beer aisle.” Now, we know what that next non-alc brand coming to the cold box is: juggernaut juice brand, Simply. The company announced today that it has “expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverages