Beer Business Daily – beer industry news and numbers

Molson Coors’ “Big Ambitions” For Seltzer “Start Now”

Dear Client: Molson Coors hasn’t really had a deep lineup in the hard seltzer segment, but that’s about to change, in a hurry. “We’ve got big ambitions for seltzer and it all starts now,” Molson Coors CMO Michelle St. Jacques told BBD this week. Indeed, by the end of this month, Molson Coors will have four hard seltzer brands competing in the marketplace, double the amount they had last month. The two newcomers to Molson Coors’ hard seltzer portfolio are,

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