Molson Coors Announces Moves to “Optimize” Americas Commercial Structure

Dear Client: Today, Molson Coors Chief Commercial Officer Michelle St. Jacques and U.S. sales chief Brian Feiro are announcing efforts to “optimize” the commercial structure of their Americas Commercial organization (“AmCom”), including "team shifts" effective January 1.  The development involves big moves, including erecting a new commercial center dubbed the Americas Commercial Accelerator, as well as realigning the U.S. sales team structure to add more “distributor-facing resources” in “priority markets” as well as non-alc resources. But it is also sunsetting