Molson Coors and Hornell Brewing Co. Ink Licensing Deal for Arnold Palmer Spiked

Dear Client:Well, A-B has Teavana. But this news is spiked: Today, Molson Coors announces a partnership agreement with Hornell Brewing Co., where Molson Coors will market and distribute a new FMB called Arnold Palmer Spiked Half & Half through MillerCoors. Hornell is an affiliate of AriZona Beverages, which produces the top (non-alc) ready-to-drink tea brand in the U.S. The brand will be introduced later this year "in select markets," with a full national launch slated for early 2018.WHY? Arnold Palmer