Modelo Oro Will Go National Next Spring

Dear Client: In spring, we shared all of Constellation Beer’s “Big Bets and BHAGS” from their Gold Network Summit. That included some major pilots to extend the Modelo brand [see BBD 03-02-2022].  The target? Modelo world domination. We joke, but it’s actually sort of true: The company said that Modelo, the no. 2 beer brand fam in dollar sales but only 4th in total household penetration, can become the “no. 1 brand family in the entire U.S. beer category in