Beer Business Daily – beer industry news and numbers

Modelo Now Number Two Brand in Convenience

Dear Client: Well, it’s official Modelo Especial is now the second biggest brand by dollars in scanned convenience stores. The brand, which sat at the number four spot in c-store dollars a month ago, leapfrogged Budweiser and Coors Light in the latest IRI scans to June 16 to take the second spot.  Now, the only brand in front of Modelo in convenience is Bud Light.  Of course, Bud Light has a healthy lead, nearly three times bigger than Modelo in dollars. But

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