Dear Client: Constellation is readying a trio of new launches for Casa Modelo, BBD has learned, two of which fit squarely within the brand’s massive Chelada franchise. And the other, a seasonal play off Especial, is set to hit in time for this year's holidays. TAKING ON THE HOLE(S) IN CHELADA. Indeed, we can’t recall ever seeing a high ABV chelada play (at least, not of size) before, or a year-round national non-alc chelada for that matter, but that’s about
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