Modelo Especial the New Top Volume Brand

Dear Client:  While everyone latched on to the fact that Michelob Ultra had surpassed Bud Light in off-premise dollars YTD in latest NIQ scans, an equally striking shakeup laid overlooked. Turns out, Bud Light also lost its top spot in volume share over the latest four weeks, as pointed out to us by Bump Williams Consulting. Modelo Especial is now the current leader in both dollar and volume share in the off-premise. We estimate this is the first time since