Mixing it up with A-B: Different markets, Different tactics

Filed July 11, 2004It was Admiral James Stockdale (Ross Perot's vice presidential candidate in 1992) who made famous the lead-in line: "Who am I? Why am I here?" Well, who I am is an ex-beer guy-3 years with Carlton Importing (St. Pauli Girl), 2 years with Guinness USA and 7 years with Labatt USA--who can string together a few sentences, thus I am the designated Guest Editor. Why I'm here is because our beloved Harry Schuhmacher is taking a well-deserved