Mini-Kegs Abound

Coors is rolling out a 5 liter NFL-branded mini keg for Coors Light. It is the equivalent of fourteen 12 oz beers, or less than a case. It rolls out September 1. Coors has had success with this package in past Super Bowls. No word yet on exact pricing (probably about $10), but we'll get you that soon. It's innovative.I'll give you that. Price points will be important.Coors will also be finally leveraging their NFL deal by rolling out NFL-branded