Dear Client:On the heels of discontinuing lower priced FMB, Two Hats, MillerCoors is announcing a high priced FMB called…… Three Hats. We kid, of course. No, MC will be fronting a premium FMB line with lower calories (100 or fewer) called Cape Line, BBD has learned. Bryan Ferschinger, vp of national craft and innovation, announced to distributors last night that Cape Line will be "launching nationally next spring," according to a memo obtained by BBD through the dark web.Wow, no
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE